DO YOU KNOW WHAT THE LIFE CAMPAIGN IS?
Today, April 7th, is World Health day, celebrated under the sponsorship of the World Health Organization. This date also marks the start all around Europe of the LiFe Campaign, an initiative to raise awareness about iron deficiency and promote education about this debilitating condition. The campaign launch coincides with the publication of results of an European Iron Deficiency Survey (here), which reveals that there is a profound lack of understanding and awareness of both iron deficiency and iron deficiency anaemia
The LiFe Campaign will see a series of reports about iron deficiency, its symptoms and impact on the sufferers be published throughout 2016. Additionally, to raise visibility for this condition, Vifor Pharma has just launched the Iron Deficiency Blog and will be using other social media outlets, such as Twitter, YouTube and Pinterest. Using the hashtag #takeironseriously, the LiFe Campaign will encourage the online community to help address the importance of keeping healthy iron levels.
And you, do you take your iron seriously?